About Us


About Us

From what started as a small group of passionate fashion loving individuals in North Brunswick, New Jersey in 2008, to a multinational team, niceline has grown immensely to what it is today. The niceline girl is fashion forward yet classy, effortlessly cool and unafraid to venture into different styles.


Our Mission

niceline prides itself on offering on-trend styles catering to both young women and teens, that won’t break the bank. niceline is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you’re searching for boho dresses and graphic tees or patterned blouses and chic swimwear, niceline is the ultimate one-stop-shop for the modern yet economical fashionista.



Where You Can Find Us

niceline now ships to over 80 countries worldwide. With websites supporting the United States, Spain, France, Russia, Germany, Italy, Australia and the Middle East, niceline ships from one of its many globally positioned warehouses. niceline continues to thrive due in part to the company’s values in controlling the excellence of in-house production. niceline aims to provide the highest value trendy pieces while also being dedicated to quality, value and service.




Customer support

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